Our Origins
Healthy is Not Something You Are, Healthy is Something You Do
We’re on a quest to equip people with the tools they need to bring out their best in every task they take on and overcome any obstacles they encounter in life.
Meet wellness coach
Shanna Downing
For Zach, wellness coaching and operations aren’t just about strategy; they are deeply personal. After navigating a transformation of his own, he knows firsthand how isolating it can feel to struggle with health and self-worth. That experience fuels every part of his work at Healthy Is Wellness. Whether he is optimizing business processes behind the scenes, hosting alongside Gus & producing the “Oh Health Yeah” podcast, or designing social media content, his goal remains single-focused: ensuring no one feels alone in their journey.
Zach joined Healthy Is Wellness in August 2022 as a Wellness Coach following a widely shared weight loss journey that garnered over 200 million views. As messages poured in from people seeking guidance, Zach realized he wanted to turn that reach into real impact and step into a role where he could support others responsibly. Drawing from his background as a CNA and a Crisis Text Line volunteer, his coaching methodology naturally leans into empathy, emotional support, and mental well-being. He believes true wellness begins by recognizing your inherent value and building sustainable habits from a place of compassion.
Above all else, Zach is anchored by his deep love for his family, his wife Cassidy, his close friends, and his dog, Goose. When he isn’t steering operations or creating content, Zach can almost always be found on a Montana river fly fishing with his dad, tying flies, or working on hands-on DIY and fabrication projects in his garage.
Meet Our Director Of Operations & Marketing
Zachary Haberman
For Zach, wellness coaching and operations aren’t just about strategy; they are deeply personal. After navigating a transformation of his own, he knows firsthand how isolating it can feel to struggle with health and self-worth. That experience fuels every part of his work at Healthy Is Wellness. Whether he is optimizing business processes behind the scenes, hosting alongside Gus & producing the “Oh Health Yeah” podcast, or designing social media content, his goal remains single-focused: ensuring no one feels alone in their journey.
Zach joined Healthy Is Wellness in August 2022 as a Wellness Coach following a widely shared weight loss journey that garnered over 200 million views. As messages poured in from people seeking guidance, Zach realized he wanted to turn that reach into real impact and step into a role where he could support others responsibly. Drawing from his background as a CNA and a Crisis Text Line volunteer, his coaching methodology naturally leans into empathy, emotional support, and mental well-being. He believes true wellness begins by recognizing your inherent value and building sustainable habits from a place of compassion.
Above all else, Zach is anchored by his deep love for his family, his wife Cassidy, his close friends, and his dog, Goose. When he isn’t steering operations or creating content, Zach can almost always be found on a Montana river fly fishing with his dad, tying flies, or working on hands-on DIY and fabrication projects in his garage.
Meet Our Lead Wellness Coach
Misti M.
For Zach, wellness coaching and operations aren’t just about strategy; they are deeply personal. After navigating a transformation of his own, he knows firsthand how isolating it can feel to struggle with health and self-worth. That experience fuels every part of his work at Healthy Is Wellness. Whether he is optimizing business processes behind the scenes, hosting alongside Gus & producing the “Oh Health Yeah” podcast, or designing social media content, his goal remains single-focused: ensuring no one feels alone in their journey.
Zach joined Healthy Is Wellness in August 2022 as a Wellness Coach following a widely shared weight loss journey that garnered over 200 million views. As messages poured in from people seeking guidance, Zach realized he wanted to turn that reach into real impact and step into a role where he could support others responsibly. Drawing from his background as a CNA and a Crisis Text Line volunteer, his coaching methodology naturally leans into empathy, emotional support, and mental well-being. He believes true wellness begins by recognizing your inherent value and building sustainable habits from a place of compassion.
Above all else, Zach is anchored by his deep love for his family, his wife Cassidy, his close friends, and his dog, Goose. When he isn’t steering operations or creating content, Zach can almost always be found on a Montana river fly fishing with his dad, tying flies, or working on hands-on DIY and fabrication projects in his garage.
Meet The Owner
Augustus Schaff
Gus has been a cornerstone of Healthy Is Wellness since day one. His journey began in 2017 when he joined as an intern while completing his undergraduate degree. For the next six years, he served as a seasonal health coach every winter from November to April. During the spring and summer months, he worked as a concrete foreman for the company his grandfather founded in the 1970s. That time spent in the trade taught him the true meaning of grit, sweat, and hard work, a relentless work ethic he brings to everything he does today.
A Montana native, Gus has always been driven by athletics and performance. He was the starting quarterback at Skyview High School before earning a scholarship to play slot receiver at Rocky Mountain College, where he graduated with a Bachelor’s degree in Exercise Science and Kinesiology.
In November 2023, Gus made the commitment to return full-time as a health coach. His vision and leadership quickly stood out. Within a year, he stepped into the role of Billings Location Manager, and shortly after, took the ultimate step by acquiring the entire company.
For Gus, Healthy Is Wellness isn’t just a business, it is his life’s purpose. Making a tangible, lasting impact in people’s lives is why he lives and breathes this work. While his education and athletic background give him a deep technical foundation, his life experiences have taught him what truly matters. He leads by a simple mantra: nobody cares how much you know until they know how much you care.
There are plenty of wellness companies that can offer medical-grade data and feedback, but what sets Healthy Is Wellness apart is the human connection. The heart of the company is its coaching staff and the genuine care they bring to every single person who walks through the door.
When he is off the clock, Gus is a full-time dad to four wonderful kids, loving life alongside his partner, Keni. He loves getting outdoors with his family and holds a deep passion and respect for archery elk hunting in the Montana backcountry.
Ready to Start Your Journey?
Our team is here to guide, support, and empower you every step of the way. Reach out today to connect with our coaching staff and discover what Healthy Is Wellness can do for you.